Privacy Policy

For Users of the Website and Fair Human Centric Image Benchmark Dataset (“Dataset users”)

This privacy policy describes how Sony AI America, Inc. of 25 Madison Ave, New York, NY 10010 (“Sony”, “we”, “our” or “us”) collects and processes personal information about you in connection with this website and the provision of the Fair Human-centric Image Benchmark project (“FHIBE”) dataset (“Dataset”). It also sets out how we use and protect your personal information, and your rights in relation to this information. Sony is the controller of your personal information.

If you are a resident of California, please see our Supplemental California Privacy Statement, for our California-specific privacy disclosures that may apply to you.

1. PERSONAL INFORMATION WE USE

Personal information is information, or a combination of pieces of information, that could reasonably allow you to be identified. Sony will collect the following categories of personal information directly from you when you visit our website, set up an account with us in order to download the Dataset and/or make an inquiry:

  • personal details including your name;
    • contact details including your email address;
    • the name of your organisation, if applicable;
    • your intended use of the Dataset;
    • login details including your username and password; and
    • device identifiers, like your IP address or other unique identifiers for the computer, mobile device, or other devices, when you visit our website and/or access the Dataset.

For information we collect automatically from you using cookies and other device identifying technologies please refer to our Cookie Policy.

Sony does not process personal information about you that would be considered special category data under EU data protection law. In addition, Sony does not automatically process your personal information to make decisions or conduct 'profiling' about you.

2. HOW WE USE YOUR PERSONAL INFORMATION AND THE BASIS ON WHICH WE USE IT

Sony relies on the following legal basis in order to process your personal information and for the following purposes:

Legal basis for processing

Purpose

Legal basis for processing

To fulfil our contractual obligations to you by provision of the website and/or Dataset  

Purpose

  • Provision of the website and/or Dataset. 

Failure to provide personal information may prevent or delay the fulfilment of these contractual obligations.

Legal basis for processing

To meet our legitimate interests

Purpose

  • Respond to enquiries and provide user support.
  • Collect feedback regarding problems with or proposed improvements to the website and/or Dataset in order to improve the website and/or Dataset and to create other products and services. 
  • Broader planning and forecasting.

          - Respond to requests to exercise your rights made under applicable law.

          - Secure the website and/or Dataset from unauthorized access or activity.

          - Comply with the law and establish or defend legal claims.

          - On an aggregate and anonymous basis for internal research purposes such as analysis of usage of the website and/or Dataset.


When we process personal information to meet our legitimate interests, we put in place robust safeguards to ensure that your privacy is protected and to ensure that our legitimate interests are not overridden by your interests or fundamental rights and freedoms

Legal basis for processing

Consent

Purpose

  • Send direct marketing (including newsletters) related to products and services offered by us. 
  • Process your personal information at your request or with your permission. 

Where we ask for your consent to process your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this privacy notice without affecting the lawfulness of processing based on consent before its withdrawal.

3. YOUR RIGHTS OVER YOUR PERSONAL INFORMATION

You have certain rights regarding your personal information, subject to local law. These include the following rights to:

  • access your personal information;
  • rectify the information we hold about you;
  • erase your personal information;
  • restrict our use of your personal information;
  • object to our use of your personal information;
  • opt-out of processing your personal information for the purposes of targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects (you may have these rights, although we do not engage in these types of processing in relation to your personal information under this privacy policy);
  • receive your personal information in a usable electronic format and transmit it to a third party (right to data portability);
  • appeal our decisions about how we respond to your requests to exercise your rights under this policy;
  • not receive discriminatory treatment if you exercise your rights under this policy; and
  • lodge a complaint with your local data protection authority and if you are based in the UK also directly with us.

If you would like to discuss or exercise such rights, please contact us at the details below. We encourage you to contact us to update or correct your information if it changes or if the personal information we hold about you is inaccurate.

4. INFORMATION SHARING

Sony may share your personal information with third parties under the following circumstances:

  • Sony Group Companies. Sony is owned by Sony Group Corporation. We work closely with other businesses and companies that fall under the Sony Group of companies and may share certain information intra-group. A list of companies within the Sony Group can be found here: https://www.sony.com/en/SonyInfo/CorporateInfo/Subsidiaries/.
  • Service providers and business partners. We may share your personal information with our service providers and business partners that perform customer support, technical services, marketing services and other business operations for us. For example, we may partner with other companies to send newsletters and marketing emails as permitted under this policy, host personal data, support email and messaging services and analyse information.
  • Law enforcement agencies, courts, regulators, government authorities or similar third parties. We may share your personal information with these parties where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party.
  • Business Transfers. We may share your personal information with to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. Should such a transaction or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this privacy notice.
  • Professional advisers. In individual instances, we may share your personal information with professional advisers including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services. These advisers will be obligated to keep your personal information confidential.
  • When you consent. In individual instances, you may grant permission or request that we disclose your personal information to a third party. In that situation, we will take reasonable steps to verify your identity to ensure any such request is legitimate, and to perform any such disclosure in a secure manner.

Since we operate as part of a global business, the recipients referred to above may be located outside the jurisdiction in which you are located (or in which we provide the services). See the section on "International Data Transfer" below for more information.

5. INFORMATION SECURITY AND STORAGE

Sony implements technical and organisational measures to ensure a level of security appropriate to the risk to the personal information we process. These measures are aimed at ensuring the on-going availability, integrity and confidentiality of personal information. We evaluate these measures on a regular basis to ensure the security of the processing. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information.

Sony will keep your personal information for as long as we have a relationship with you, i.e. you maintain your account and/or communicate with us, and for a period of up to two years thereafter. We will only retain your personal information after this time if we are required to do so to comply with the law, or if there are outstanding claims or complaints that will reasonably require your personal information to be retained.

6. INTERNATIONAL DATA TRANSFER

Your personal information may be processed, stored, and transferred for the purposes outlined in this Privacy Policy from your country to countries which may not be regarded as providing the same level of data protection as your country.

We will put in place appropriate safeguards (such as contractual commitments) to ensure that your data is adequately protected, and transfers of your personal information meet the requirements of any applicable data protection legislation, such as the EU standard contractual clauses. For more information on the appropriate safeguards in place, please contact us at the details below.

7. CONTACT US

Sony is the controller responsible for the personal information we collect and process.

If you have questions or concerns regarding the way in which your personal information has If you have questions or concerns regarding the way in which your personal information has been used or if you wish to exercise any legal right you have in respect of your personal information, contact us through our general inquiry form.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you have the right to make a complaint to a local data protection authority.

8. CHANGES TO THE POLICY

We may modify or update this privacy notice from time to time.

If we change this privacy notice, we will notify you of any substantive changes. Where changes to this privacy notice will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights (e.g., to object to the processing).

November 5, 2025

Supplemental California Privacy Statement

This Supplemental California Privacy Statement (“Statement”) contains disclosures about our information practices that relate specifically to California residents. If you are a California resident, please review this Statement in addition to the privacy policy.

Personal Information We Collect

In the last 12 months, we have collected the categories of personal information that identify you or your household listed below.

  • Information we collect directly from you:
    • Identifiers, such as your name, address, phone number, email address, or other similar identifiers;
    • Commercial information, such as the name of your organization; and
    • Internet/Network Information, such as your IP address; and
    • Sensitive Personal Information, such as your account log-in information.

Use & Disclosure of Personal Information

We use the personal information collected for the business purposes described in the How We Use Your Personal Information and the Basis on Which We Use It section of our privacy policy.

In the last 12 months, we have disclosed the personal information collected from California residents to other entities within the Sony Group of companies and to third-party service providers for a business purpose, as described in the Information Sharing section of our privacy policy.

The California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act considers certain disclosures of personal information to third parties to be “sales” even when no money is exchanged. The CCPA also defines disclosures of personal information to third parties for cross-contextual behavioral advertising purposes as “sharing”. We do not sell or share your personal information as those terms are defined in the CCPA and do not have actual knowledge that we sell or share the personal information of any individual under 16 years of age.

We do not use or disclose sensitive personal information for marketing, nor do we use sensitive personal information to infer characteristics about you. We use such information only for purposes expressly permitted under the CCPA.

We will keep your personal data for the period of time necessary to satisfy the different purposes describe in our Privacy Notice, except in such cases where the law permits or requires a longer period of retention.

Sony will keep your personal information for as long as we have a relationship with you, i.e. you maintain your account and/or communicate with us, and for a period of up to two years thereafter. We will only retain your personal information after this time if we are required to do so to comply with the law, or if there are outstanding claims or complaints that will reasonably require your personal information to be retained.

Your California Privacy Rights

  • Right to access personal information. You may be entitled to receive the specific pieces of your personal information we have about you.
  • Right to correct. You may be entitled to correct inaccurate personal information that we have about you.
  • Right to disclosure. You may be entitled to certain information related to personal information about you, such as the categories of personal information we collected, the sources from which we collected personal information, the purposes for which we collected and shared personal information, and the categories of personal information that we disclosed for a business purpose in the 12 months preceding your request.
  • Right to deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need or be required to keep such information, such as for certain legitimate business purposes or to comply with applicable law.
  • Right to non-discrimination. You have the right to not to receive discriminatory treatment for exercising these rights.

To exercise your California Privacy Rights, you can submit your request using the contact details described in the Contact Us section of our privacy policy.

We will need to verify your request to exercise your California Privacy Rights. We generally are able to verify such requests by matching the information you provide with information we have collected about you. However, you may be asked to provide additional personal information for verification purposes. We may be unable to fully process your rights if we are unable to verify your request to a reasonable or reasonably high degree of certainty.

You are permitted to use an authorized agent to submit requests on your behalf if we can verify the authorized agent’s authority to act on your behalf (such as pursuant to a power of attorney valid under the laws of California or if you have separately verified your identify or the relevant authorization with us).

This Supplemental California Privacy Statement was last updated: November 5, 2025